ChatGPT Ads Get Conversion Bidding and Product Carousels The Visibility Report #29 | August 11, 2026 ChatGPT advertising is starting to resemble a performance channel, with conversion bidding, product-feed campaigns, measurement integrations, and carousel ads. That gives paid search teams another answer engine to manage while organic teams work out how recommendations, citations, and ads share the same interface. Now brands may have to win three times: the recommendation, the citation, and...
12 days ago • 5 min read
Google Expands Reporting Beyond Websites The Visibility Report #28 | August 4, 2026 Google has rolled out platform properties globally, giving publishers a clearer way to connect social and video channels with search performance. That matters because visibility is no longer confined to pages on your domain: now you have to win the ranking, the citation, and increasingly the platform mention. What matters: AI search visibility is becoming cross-surface visibility, not just website visibility....
19 days ago • 5 min read
Visibility #27: ChatGPT Ads Get Smarter Visibility Report #27 | July 28, 2026 ChatGPT ads now support conversion bidding, geographic exclusions, and bulk campaign tools. That makes ChatGPT look less like an experimental placement and more like a performance channel, while the organic side of AI search remains harder to measure. What matters: Paid AI placements are getting familiar performance controls before publishers have clean organic AI search reporting. Operator read: separate ad...
26 days ago • 5 min read
Visibility #26: Google Claims Billions of AI Clicks Visibility Report #26 | July 21, 2026 What matters: Google is putting a large number on AI search traffic, but the measurement layer still does not let publishers verify it. Operator read: track citations, prompts, paid placements, and destination URLs separately before trusting a blended AI visibility score. Google says its AI search features send billions of clicks to websites each week. That sounds encouraging, but publishers still cannot...
about 1 month ago • 4 min read
Visibility #25: Now AI Reads Your Social Posts TooGoogle just added Instagram, TikTok, X, and YouTube to Search Console reporting. That matters because AI visibility is no longer only about the pages on your own domain. The content surfaces AI engines cite are expanding, and the measurement layer is starting to catch up.This week's keepers:1. Google Search Console now reports social and video content performance, a useful proxy for off-site assets that may already have AI citation...
about 1 month ago • 1 min read
Safari MCP for AI debugging, seoClarity's markdown guide, agents skipping hard-to-parse pages, and llms.txt checks. Visibility #24: Serve Markdown to AI Bots Now Week of June 30 - July 6, 2026 | AI Search & Visibility Intelligence It was a quieter news week for big platform announcements, but the technical layer got more interesting. Apple shipped an MCP server for Safari that opens AI-based debugging for SEO and Core Web Vitals. seoClarity published a practical guide to serving markdown to...
about 2 months ago • 4 min read
Similarweb ties AI brand mentions to direct visits and branded search, while citation freshness keeps getting shorter. Visibility #23: AI Brand Mentions Drive Real Traffic The Visibility Report #23 - Week of June 23 - June 30, 2026 Lead item: Similarweb has data tying AI brand mentions to later direct visits and branded search. That is the strongest case so far that citations can create demand, not only awareness. Also this week: citation decay, Google spam enforcement in AI answers, schema...
about 2 months ago • 7 min read
Google AI Overviews are pervasive, under-discussed, and likely where most users will meet AI search first. Visibility #22: The AI Search Surface You Are Not Tracking The Visibility Report #22 - Week of June 16 - June 22, 2026 I have been saying from the podium that Google AI Overviews are already pervasive and still under-discussed. The AI search conversation keeps drifting toward ChatGPT and Perplexity because those products feel newer and more separate from the old search habit. But Google...
2 months ago • 5 min read
Zero-click search, AI agent traffic, Fable 5 volatility, Schema.org usage data, and why AI SEO needs a learning system. Visibility #21: The Click Is Optional, but the Learning System Is Not Week of June 9 - June 15, 2026 Google searches keep ending without clicks. AI agents are becoming a larger share of web activity. New models can appear and disappear in the same week. And Schema.org now has a public usage dataset for structured data adoption. The through line is not "SEO is dead." It is...
2 months ago • 5 min read
